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a8oobra a8oobra
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Posts: 3806
3 years ago
Distinguish between push and pull promotional strategies.
Textbook 

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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3 years ago
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Shown in Figure 12.2 is a flow chart explaining the difference between the two strategies. A push strategy entails "pushing" the product through distribution channels to final consumers. The producer directs its marketing activities (personal selling and trade promotion) toward channel members to induce them to carry the product and to promote it to final consumers. Using a pull strategy, the manufacturer directs its marketing activities (advertising and consumer promotion) toward final consumers to induce them to buy the final product.
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wrote...
3 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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3 years ago
Good Slight Smile
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