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a8oobra a8oobra
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8 years ago
Define "buzz marketing." Harley Davidson, maker of the nation's top-selling heavy-weight motorcycles and Vespa (maker of fashionable scooters) are well aware that their owners are fiercely loyal, stylish status seekers and passionate about their bikes. One analyst once claimed that a Harley is a part of the owners' self-expression and lifestyle. Discuss how Harley Davidson and Vespa use public relations and buzz marketing to spread the word about their bikes and the company.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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7 years ago
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a8oobra Author
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7 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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7 years ago
Thanks for the feedback
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