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a8oobra a8oobra
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8 years ago
_____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.
A) Idea generation
B) Concept development
C) Idea screening
D) Concept testing
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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7 years ago
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a8oobra Author
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#2
7 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
7 years ago
PM me if you need more help
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