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a8oobra a8oobra
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8 years ago
Soft drink makers, such as Coca-Cola and Pepsi Cola, know very well that their flagship brands are in the _____ of the PLC. Greater competition, price markdowns, increase in advertising and sales promotion and, higher R&D budgets, are characteristics of this stage.
A) growth
B) maturity
C) product development
D) introduction
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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7 years ago
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a8oobra Author
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#2
7 years ago
White Heavy Checkmark Correct!
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#3
7 years ago
Thanks for the feedback
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