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a8oobra a8oobra
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Posts: 3806
3 years ago
_____ is a principle of enlightened marketing that holds that a company should make marketing decisions by considering consumers' wants, company's requirements, consumers' long-run interests, and society's long-run interests.
A) value marketing
B) consumer-oriented marketing
C) societal marketing
D) sense-of-mission marketing
Textbook 

Marketing: An Introduction


Edition: 7th
Author:
Read 114 times
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magnasmagnas
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3 years ago
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