Do you think social class is a meaningful variable for segmenting consumer marke

Social class is a meaningful variable for segmenting consumer markets. According to a research paper by Shavitt et al. (2016), social class determines consumer behavior through a set of mutually supportive culture cycles. Social class, as indexed by level of education and occupational status, has been shown to predict distinct consumption tastes and patterns in certain contexts.

However, social class is not the only variable that can be used for market segmentation. Other variables such as age, gender, income, and lifestyle can also be used to segment consumer markets.

In conclusion, social class is a meaningful variable for segmenting consumer markets, but it should be used in conjunction with other variables to create a more comprehensive segmentation strategy.