How is the strategy pyramid useful for marketing planning purposes?

The Strategy Pyramid emphasizes the practical importance of building a solid marketing plan structure. Most marketing plans are developed from the top-level strategy first. Strategy, at the top of the pyramid, is a matter of focusing on specific markets, market needs, and product or service offerings.

With the use of the pyramid, a company can gain valuable insights into the products or services, consumer segments and market trends. A strategic plan allows your sales and marketing teams the opportunity to reach their highest potential. It allows these teams to increase market share and profitability for the business.