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IMevolving IMevolving
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7 years ago
Why is market segmentation an important variable in the strategy-implementation process?
A) It directly affects marketing mix variables.
B) It allows a firm to operate with no resources.
C) Company strategies do not require increased sales through new markets and products.
D) It allows a firm to minimize per-unit profits and per-segment sales.
E) all of the above
Textbook 
Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases


Edition: 11th
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Gina991Gina991
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IMevolving Author
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#2
7 years ago
Awesome answer, can't thank you enough Upwards Arrow
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#3
7 years ago
I had to look through the textbook chapter twice, glad you found it helpful
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