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IMevolving IMevolving
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8 years ago
Which of these is not a correct step in product positioning?
A) look for a hole or vacant niche
B) select key criteria that effectively differentiate products or services in the industry
C) plot major competitors' products or services in the resultant matrix
D) identify areas in the positioning map where the company's products or services could be most competitive in the given target market
E) develop a marketing plan to position the company's products and services appropriately
Textbook 
Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases


Edition: 11th
Author:
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Gina991Gina991
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8 years ago
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8 years ago
I'll be around till August if you need more help, happy to help Smiling Face with Open Mouth
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