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hooliganizm hooliganizm
wrote...
Posts: 5
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7 years ago


Question 1 of 10
5.0 Points

The two styles of communication found in higher education classes are either transmission or



Correct   A.ritual 
   B.drivetrain 
   C.orational 
   D.directional 



 Answer Key: A
 

 Feedback: Ritual
 
 


Question 2 of 10
5.0 Points

Multitasking (performing more than one task at a time) often results in poorer performance.



Correct
 
 
 True
 False
 



 Answer Key: True
 

 Feedback: True
 
 


Question 3 of 10
5.0 Points

It took traditional media (such as radio and TV) over 10 years to reach 50 million users, whereas it took Facebook less than 9 months to reach



Correct   A.100 million. 
   B.25 million. 
   C.50 million. 
   D.75 million. 



 Answer Key: A
 

 Feedback: 100 million.
 
 


Question 4 of 10
5.0 Points

Strategic communications is defined in our textbook as the “inadvertent use of communication by an organization to fulfill its mission.”



 
Correct
 
 True
 False
 



 Answer Key: False
 

 Feedback: False
 
 


Question 5 of 10
5.0 Points

Mangold & Faulds’ (2009) nine suggestions for shaping producer-consumer discussions on social media include:



   A.create a “buzz” among consumers by doing things that incorporate and shock the public. 
   B.keep consumer self-image and consumer engagement in mind when designing new products. 
   C.use both traditional and Internet-based promotional tools. 
Correct   D.All of the above. 



 Answer Key: D
 

 Feedback: All of the above
 
 


Question 6 of 10
5.0 Points

According to our textbook, by conducting a content analysis on the utilization of social media on the top 100 global brand websites, the marketing and branding study found that Facebook and Twitter are the leading social media used by these companies.



 
Correct
 
 True
 False
 



 Answer Key: False
 

 Feedback: False
 
 


Question 7 of 10
5.0 Points

Which presidential campaign was unique in that it became the first national campaign in which traditional media such as television, radio, and newspapers were overshadowed by new media technologies and the Internet?



Correct   A.Obama - McCain (2008) 
   B.Bush - Kerry (2004) 
   C.Bush - Gore (2000) 
   D.Obama - Romney (2012) 



 Answer Key: A
 

 Feedback: Obama - McCain (2008)
 
 


Question 8 of 10
5.0 Points

Members of the Millennial generation were born between 1982 and 2003, and this demographic is larger than the Baby Boom generation.



Correct
 
 
 True
 False
 



 Answer Key: True
 

 Feedback: True
 
 


Question 9 of 10
5.0 Points

When addressing youth activism, our textbook suggested that



   A.willfully choosing not to engage is engagement in itself when it is an individual’s choice. 
   B.engagement is the act of doing, by definition. 
Correct   C.Both A and B 
   D.Neither A nor B 



 Answer Key: C
 

 Feedback: Both A and B
 
 


Question 10 of 10
5.0 Points

In the Obama moment, African American youth were part of both real and digital change.



Correct
 
 
 True
 False
 



 Answer Key: True
 

 Feedback: True
 
 
 
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Replies
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4 years ago
Still works, thank you.
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