Question 1 of 10
5.0 Points
The two styles of communication found in higher education classes are either transmission or
Correct A.ritual
B.drivetrain
C.orational
D.directional
Answer Key: A
Feedback: Ritual
Question 2 of 10
5.0 Points
Multitasking (performing more than one task at a time) often results in poorer performance.
Correct
True
False
Answer Key: True
Feedback: True
Question 3 of 10
5.0 Points
It took traditional media (such as radio and TV) over 10 years to reach 50 million users, whereas it took Facebook less than 9 months to reach
Correct A.100 million.
B.25 million.
C.50 million.
D.75 million.
Answer Key: A
Feedback: 100 million.
Question 4 of 10
5.0 Points
Strategic communications is defined in our textbook as the “inadvertent use of communication by an organization to fulfill its mission.”
Correct
True
False
Answer Key: False
Feedback: False
Question 5 of 10
5.0 Points
Mangold & Faulds’ (2009) nine suggestions for shaping producer-consumer discussions on social media include:
A.create a “buzz” among consumers by doing things that incorporate and shock the public.
B.keep consumer self-image and consumer engagement in mind when designing new products.
C.use both traditional and Internet-based promotional tools.
Correct D.All of the above.
Answer Key: D
Feedback: All of the above
Question 6 of 10
5.0 Points
According to our textbook, by conducting a content analysis on the utilization of social media on the top 100 global brand websites, the marketing and branding study found that Facebook and Twitter are the leading social media used by these companies.
Correct
True
False
Answer Key: False
Feedback: False
Question 7 of 10
5.0 Points
Which presidential campaign was unique in that it became the first national campaign in which traditional media such as television, radio, and newspapers were overshadowed by new media technologies and the Internet?
Correct A.Obama - McCain (2008)
B.Bush - Kerry (2004)
C.Bush - Gore (2000)
D.Obama - Romney (2012)
Answer Key: A
Feedback: Obama - McCain (2008)
Question 8 of 10
5.0 Points
Members of the Millennial generation were born between 1982 and 2003, and this demographic is larger than the Baby Boom generation.
Correct
True
False
Answer Key: True
Feedback: True
Question 9 of 10
5.0 Points
When addressing youth activism, our textbook suggested that
A.willfully choosing not to engage is engagement in itself when it is an individual’s choice.
B.engagement is the act of doing, by definition.
Correct C.Both A and B
D.Neither A nor B
Answer Key: C
Feedback: Both A and B
Question 10 of 10
5.0 Points
In the Obama moment, African American youth were part of both real and digital change.
Correct
True
False
Answer Key: True
Feedback: True