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ejoignez ejoignez
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7 years ago
The reputation of a licensor will most likely be jeopardized by a licensing agreement if the licensee ________.
A) uses the licensing asset to create products of poor quality
B) markets competing products for significantly lower prices
C) generates few sales because of a lack of marketing skills
D) refuses to pay the agreed upon royalties to the licensor
Textbook 
International Business: Strategy, Management, and the New Realities

International Business: Strategy, Management, and the New Realities


Edition: 1st
Authors:
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JewelSmithJewelSmith
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7 years ago
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ejoignez Author
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#2
7 years ago
Thanks, JewelSmith
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#3
7 years ago
Feeling proud Smiling Face with Halo
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