(Solved) Martin, a sales representative for a computer firm, receives the latest performance report on the ...

Martin, a sales representative for a computer firm, receives the latest performance report on the main product he sells. Unfortunately, Martin's product performs slightly behind that of the closest competitor, and Martin is afraid that this information will cause him to lose customers. The research and development team has made some major improvements in the product, but the next performance report is not due out for another six months. What should Martin most likely do to prevent the loss of customers?
A) He should pretend that the recent performance report has not come out and tell his customers that he doesn't know when it will be out.
B) He should change the numbers on the performance report to indicate that his product performs better than the competition's product.
C) He should avoid direct contact with his customers until the next performance report comes out.
D) He should expose the performance report but explain to customers that the product has been improved and new data will be available in six months.
E) He should change the numbers for the competitor so it looks as if the two companies' products perform equally.

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Martin, a sales representative for a computer firm, receives the latest performance report on the ...

Selling Today: Creating Customer Value

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