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nailat nailat
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8 years ago
Which of the following statements regarding general and specific benefits is most likely true?
A) Benefit statements linked to explicit needs are not especially effective for complex sales.
B) A feature statement is general, but any benefit is specific when presented as an advantage.
C) A general benefit is a product feature for which the buyer has not expressed a need.
D) Experienced salespeople focus on bringing attention to a product's general benefits.
E) Highlighting as many general benefits as possible during a presentation tends to lead to a sale.
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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#1
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7 years ago
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nailat Author
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#2
7 years ago
Awesome! Thanks
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#3
7 years ago
de nada
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