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nailat nailat
wrote...
Posts: 2268
7 years ago
Which term refers to the decisions and activities that are intended to create and maintain a certain product concept in the customer's mind?
A) feature dumping
B) product positioning
C) product configuration
D) value clustering
E) strategic marketing
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
Read 166 times
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Answer verified by a subject expert
NicroNicro
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Posts: 1995
7 years ago
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nailat Author
wrote...
7 years ago
Makes a lot of sense now, appreciate it
wrote...
7 years ago
glad you liked it
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