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nailat nailat
wrote...
Posts: 2268
7 years ago
Determining your BATNA and ZOPA will help you in negotiations because:
A) the process will be delayed and you may be able to wear the buyer down
B) you will have a leg up on buyers, who are restricted from performing these assessments
C) you will only make the sale if your BATNA determination matches your buyer's exactly
D) they determine the best fair price for a product based on economies of scale in production
E) they tell you what you will be willing to accept before you walk away from the negotiation
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
Read 245 times
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wrote...
7 years ago
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nailat Author
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7 years ago
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