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debbyFlynn debbyFlynn
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7 years ago
Harpo Enterprises maintains OWN (the Oprah Winfrey Network), a website, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone.
A) variety
B) consistency
C) convenience
D) creativity
E) feedback
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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