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debbyFlynn debbyFlynn
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7 years ago
A new weight loss program called Keep It Off advertises that dieters who have used the program have maintained their weight loss for more than three years. However, Keep It Off does not have any record of independent research that shows these results. The company may encounter problems with the FTC because it ________.
A) has run corrective advertising
B) has used misleading endorsements
C) cannot provide claim substantiation
D) did not sign a mandated consent decree
E) has not allowed for consumer redress
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
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