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debbyFlynn debbyFlynn
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7 years ago
Which of the following statements regarding attitudes is most likely FALSE?
A) Attitudes are learned.
B) Most attitudes are deeply set and cannot be changed.
C) Advertisers are interested in attitudes because of their impact on motivations.
D) Attitudes vary in direction and strength; that is, an attitude can be positive or negative, reflecting like or dislike, or it can be neutral.
E) Attitudes are important to advertisers because they influence how consumers evaluate products, institutions, retail stores, and advertising.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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Posts: 657
7 years ago
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debbyFlynn Author
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This helped my grade so much Perfect
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