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te3la te3la
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7 years ago
________ includes an assessment of a brand's role and performance in the marketplace, as well as an investigation of the brand's relationship with its customers.
A) Competitive analysis
B) Brand experience research
C) Media research
D) Concept testing
E) Consumer insight research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
Very pleased, thank you
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