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debbyFlynn debbyFlynn
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7 years ago
Which of the following is typically the first step in the process of message development?
A) personal research
B) review of secondary research provided by the client
C) concept testing
D) "Big Idea" brainstorming
E) diagnostic research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Just got PERFECT on my quiz
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