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debbyFlynn debbyFlynn
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5 years ago
Which of the following is typically the first step in the process of message development?
A) personal research
B) review of secondary research provided by the client
C) concept testing
D) "Big Idea" brainstorming
E) diagnostic research
Textbook 

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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5 years ago
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2 months ago
Thanks!
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