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te3la te3la
wrote...
Posts: 1737
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7 years ago
________ evaluates the relative power of various creative ideas, while ________ provides information on media selection.
A) Competitive analysis; content analysis
B) Copy testing; semiotic analysis
C) Semiotic analysis; content analysis
D) Concept testing; media research
E) Competitive testing; copy testing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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wrote...
7 years ago
D
te3la Author
wrote...
7 years ago
Very pleased, thank you
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