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te3la te3la
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7 years ago
Which of the following examines the effects of various types of executions of the "Big Idea" developed by the creative team?
A) concept testing
B) media research
C) evaluation research
D) consumer insight research
E) semiotic analysis
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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