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te3la te3la
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Posts: 1737
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7 years ago
Focus groups should be used only in the background research step of the message development process.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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te3la Author
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7 years ago
Thank you, I'm pleased with your answer
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