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te3la te3la
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7 years ago
The initial research Mike conducted was used to identify women who are in the market for cereals with these benefits in terms of their characteristics, attitudes, interests, and motivation. What type of research did Mike conduct?
A) consumer insight research
B) evaluation research
C) message development research
D) marketing communication research
E) brand experience research
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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