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te3la te3la
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7 years ago
Josh was told to conduct in-depth interviews with consumers to gain a better understanding of their perceptions and feelings toward his company's brand of facial tissue. He has only had experience conducting survey research and is not sure what an in-depth interview actually is. Explain what it is, how it's different from survey research, and how it's done.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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