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normie normie
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7 years ago
The traditional media, such as print and broadcast, are considered ________ media.
A) paid
B) earned
C) owned
D) multiplatform
E) interactive
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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