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normie normie
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7 years ago
Media experts describe ________ as the closeness of fit between the interests of viewers and the relevance of the media content.
A) engagement
B) convergence
C) addressability
D) interactivity
E) cadence
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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