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Uptown Cleaning Crew is a company that provides house cleaning services in major urban and suburban ...

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Uptown Cleaning Crew is a company that provides house cleaning services in major urban and suburban ...

Uptown Cleaning Crew is a company that provides house cleaning services in major urban and suburban areas. Marketers at Uptown Cleaning Crew developed a short, humorous video promoting the company's services, and they hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Uptown Cleaning Crew are using ________.
A) product placement
B) branded apps
C) viral marketing
D) mobile marketing
E) guerilla marketing

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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