National advertisers are not heavy users of newspapers as an advertising medium because each paper ...

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National advertisers are not heavy users of newspapers as an advertising medium because each paper ...

National advertisers are not heavy users of newspapers as an advertising medium because each paper has its own size guidelines for ads, making it impossible to prepare one ad that would fit every newspaper.
A) True
B) False

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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