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normie normie
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7 years ago
Direct-response programs are typically designed to ________.
A) generate transactions
B) provide comparative information
C) build brand awareness
D) inspire brand loyalty
E) create brand relationships
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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normie Author
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