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debbyFlynn debbyFlynn
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7 years ago
A media strategy that involves high ________ most likely involve creating broad exposure using many media vehicles, while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.
A) aperture, continuity
B) frequency, reach
C) distribution, reach
D) reach, frequency
E) continuity, aperture
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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#1
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Just got PERFECT on my quiz
gmiannotti
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Yesterday
Good timing, thanks!
jbarnett14
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2 hours ago
Brilliant ツ
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