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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
________ techniques enable marketers to determine the relative impact of a media mix on product sales by using computer models that calculate the weight of a media schedule and optimize the schedule for the greatest impact.
A) Optimization
B) Reach
C) Weighting
D) Aperture
E) Frequency
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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