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normie normie
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7 years ago
The idea behind the concept of effective frequency is that you add frequency to reach until you get to the level where people respond.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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