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debbyFlynn debbyFlynn
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7 years ago
Gross rating points (GRPs) indicate an approximate measure of the reach and frequency of a media plan, as well as the plan's efficiency.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
This site is awesome
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This helped my grade so much Perfect
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