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normie normie
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7 years ago
________ is a practice that uses databases to predict trends and monitor consumers to more effectively implement direct-marketing strategies.
A) Integrated marketing
B) Permission-based marketing
C) Database marketing
D) Predictive marketing
E) Conversion marketing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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