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te3la te3la
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7 years ago
Which type of direct-marketing list is a list of some specific category, such as sports car owners, new homebuyers, graduating seniors, or subscribers to a magazine?
A) house list
B) prospect list
C) response list
D) compiled list
E) data list
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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