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te3la te3la
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7 years ago
The Pampered Sole is a new women's shoe store in Birmingham, Alabama. The owners want to target women between the ages of 30 and 45 with a household income greater than $50,000 with a special promotion. They have purchased two mailing lists: one with demographic information for their retail area and one with psychographic information. They want one list that combines both types of information, but they don't want to mail someone twice. What should they do?
A) purge, then merge the lists
B) merge, then define the lists
C) compile, then convert the lists
D) purge, then define the lists
E) merge, then purge the lists
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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