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debbyFlynn debbyFlynn
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7 years ago
________ are the various ways a consumer comes in contact with a brand while ________ are the brand experiences that affect a consumer's feelings about a brand.
A) Touch points; critical touch points
B) Contact points; touch points
C) Contact points; critical points
D) Touch points; contact points
E) Touch points; critical points
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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debbyFlynn Author
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7 years ago
this is exactly what I needed
ealvino1610
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Yesterday
This helped my grade so much Perfect
kobbhy
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2 hours ago
Smart ... Thanks!
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