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te3la te3la
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Posts: 1737
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7 years ago
Which of the following approaches to developing an international IMC campaign would most likely rely on a competition to determine the content of the campaign?
A) standardized
B) lead agency
C) centrally conceived
D) local initiative
E) bottom-up creativity
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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