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debbyFlynn debbyFlynn
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7 years ago
In planning an international IMC campaign, horizontal integration refers to coordinating across all ________.
A) budgets
B) agencies
C) regions and countries
D) marcom tools
E) media outlets
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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7 years ago
Thank you, thank you, thank you!
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