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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Some companies have large databases they have examined to determine who their best customers are. Banks, in particular, have analyzed customer data and have learned that the top 5 percent of their customers are very profitable for the bank and the bottom 5 percent are very unprofitable. Name and describe the concept that many marketers are using to assess the value of customer loyalty.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
Helpmeplease11
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Yesterday
Correct Slight Smile TY
patod1
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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