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te3la te3la
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7 years ago
You received a phone call one evening from a research company asking about your television viewing the night before. After confirming that you did watch the program, the researcher then asked you, "Do you remember seeing a commercial for any fast food restaurants?" Which type of question is this?
A) unaided recall
B) recognition
C) unprompted recall
D) prompted recall
E) aided recall
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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