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Lumpoti Lumpoti
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7 years ago
Peter is working on a press release for a research study his agency has just conducted. The press release notes that a full report is available. John plans to only include in the report the data that is favorable to his agency. Is this an ethical practice?
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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7 years ago
If you're seeing this, please give up an vote, this person deserves it
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#3
7 years ago
Hope you're an expert now
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