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Diana55 Diana55
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7 years ago
Consider the two statements below with regard to online panels.

   I.   "Opt-in" panels are preferred over invitation-only panels.

   II.   Panels should aggressively identify and eliminate "professional respondents."

Which, if any, statement is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
wrote...
#3
7 years ago
Hope you're an expert now
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