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Diana55 Diana55
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7 years ago
You give a respondent a number of pictures and ask her to make two piles: one pile containing pictures of people who are loyal to a specific brand and the second pile containing pictures of those who actively avoid the same brand. This technique is called ________.
A) word association
B) picture sorts
C) picture projection
D) story completion
E) projective pictures
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
wrote...
#3
7 years ago
Happy to help
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