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Diana55 Diana55
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7 years ago
The two statements below refer to the sample evaluation phase of qualitative data analysis.

   I.    The goal of sample evaluation prior to qualitative data analysis allows the analyst
      to make certain that characteristics of the planned sample were actually present in the
      recruited sample.

   II.    Discrepancies between the planned and recruited samples in a qualitative study
      need to be communicated to all involved with the research.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
wrote...
#3
7 years ago
Happy to help
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