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Diana55 Diana55
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7 years ago
The circular process of theme identification and creation is ________.
A) intentional and important
B) only of value for the analysis of focus group data
C) optional and can be used or not, at the discretion of the qualitative analyst
D) time consuming and should be avoided
E) a process that is only used by novice qualitative analysts
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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I had been looking for this, really helped me out
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Let me know if you need anything else
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thank you
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