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Diana55 Diana55
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7 years ago
A researcher observes children in a playground and takes notes about each child's play as well as his or her own thoughts about the types of activities the children engage in. This is a ________ approach to human observation.
A) quantitative
B) qualitative
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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#3
7 years ago
Happy to help
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