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Diana55 Diana55
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7 years ago
The text discusses several advantages of telephone versus personal interviews. Which of the following is NOT noted as an advantage of telephone versus personal interviews as a data collection method?
A) easier to obtain nationally representative samples
B) easier to administer complex skip patterns
C) lower marginal costs
D) easier to incorporate visual stimuli into the interview
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
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#3
7 years ago
Hope you're an expert now
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