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Lumpoti Lumpoti
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7 years ago
Imagine that you are planning to conduct a survey via the mail. Which of the following is NOT an advantage of using a mail panel versus a mailing to a random sample of the population.
A) pre-screening of low incidence populations can be efficiently conducted
B) response rates tend to be higher
C) respondents are "fresh" and have never before participated in a survey research study
D) cost efficiencies tend to be greater
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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7 years ago
Thanks so much
wrote...
7 years ago
Let me know if you need anything else
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